As an aspiring musician/songwriter Adam played saxophone in his 5 piece band the 'Moriati Quartet', busking in Covent Garden whilst sporting a false moustache and loud, comedy Italian suits (regrettably his own everyday clothes). His lack of musical success he blames on a badly tuned piano and being tone-deaf. He set up Moriati Media in the 1980s and after seeing out three recessions, has become a respected and youthful veteran of the industry. A regular proponent of Tai Chi he lives in hope of developing super powers.
His ideal home? On a Greek island but the commute would be a headache. Loves his 2 chow dogs Boo-Boo and Zorro.
